Elisa had no website and no identity — just her cooking, documented beautifully on Instagram: weddings in Sicily, midsummer dinners, long lunches at The Farm in Rome, cakes for everyone.

The brief: a home on the web that feels like her tables — soft colours, real light, hosted not staged — and a kit she can use for bookings and events. One rule from Elisa: no black, ever. One object to build from: her blue-on-blue striped apron.

Off-white pages, a blush panel, burgundy and cocoa instead of black. The apron stripe (#5a6cb0 on #b3b9dd) is the one graphic device: the band that holds the navigation, the cloth under every illustration, the edge of every print.

References: restaurant matchbooks, scalloped coasters, editorial food posters with cut-outs and callouts, sunlit still life with hard shadows.

A white canvas with photos scattered around the name, a pink menu panel with inline thumbnails, and the striped band pinned to the bottom of the screen.

The hand-drawn name in frosted glass with the photos scrolling through it, a numbered index menu with a big photo that follows the cursor, and a two-column about page. On phones it becomes a calm, staggered column.

A stacked wordmark, an EV monogram on the striped cloth, a scalloped stamp with circular type, and an illustrated lockup with the fig cake. The name is always Dufus Doodle; the marks borrow the illustration line.

Cut-outs from Elisa's own photos, numbered callouts on thin curved lines, grain and lots of air. The last one sets mono text straight across the dish.